Find Books
You can search the library catalog for books (both print books and ebooks) or if you visit the library, you can browse the shelves. Look for these call numbers to find marketing books.
- HF5410-5417.5 - Marketing
- HF5419-5422 - Wholesale trade
- HF5428-5429.6 - Retail trade
- HF5437-5444 - Purchasing and Selling
- HF5801-6182 - Advertising
Writing Assistance
Do you need help with academic writing, formatting your paper, or citing your sources in APA or other citation styles? Check out the Online Writing Center!
General Marketing Websites
- icecatOpen database of brands and products,
- MarketingSherpaBlog from MarketingSherpa research firm which tracks marketing trends.
- Secondary DataWeb source with marketing resources and research lists and links of interest.
Find Journal Articles
Consumer Research Websites
- American Community SurveyThe American Community Survey (ACS) is a mandatory, ongoing statistical survey that samples a small percentage of the population every year -- giving communities the information they need to plan investments and services.
- American FactFinderAmerican FactFinder provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from several censuses and surveys.
- BLS Stats on Spending & Time UseUnited States Department of Labor Bureau of Labor statistics on spending and time use of U.S. consumers.
- General Social SurveyThe GSS contains a standard 'core' of demographic, behavioral, and attitudinal questions, plus topics of special interest.
- Pew Research CenterPew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world.
- Secondary Data - StatisticsMarketing data resources.
Hours & Contact
Monday-Friday: 9:00am – 5:00pm
Closed on weekends
(502) 776-1443 ext. 5117
1000 S. 4th St. Louisville, KY 40203
(2nd Floor of Admin & Library Building)
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